Friday, January 5, 2007

 

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Shopping: Bagging the Best Deals Online
By John Jameison

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Apple.com/iTunes
Everybody raves about Apple's sleek design for its music players, but it's the iTunes site that's more remarkable. The elegant layout guides even the newest iPod nano owners through the shopping process. And song previews make browsing addictive. "That 30-second clip of a song is one of the most brilliant creations in online shopping," says Gian Fulgoni of the comScore research group.
BestBuy.com
The consumer electronics superstore uses "product finders" that quiz visitors to help narrow down which gadget is right. Other features like the "digital living room"—a diagram of a home theater that links to CNET.com's resources-provide extra guidance. "It's all the info you'd want to get from a salesman in a store," explains Sucharita Mulpuru, an E-commerce analyst for Forrester. Bricks-and-mortar stores also help the site, adds Mark Renshaw of Arc Worldwide. Simply order online, and pick up your goodies in 45 minutes at a nearby store.

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